The Most Insightful Books To Read While Pursuing A Career In Fashion Marketing
The fashion industry is one the most sought after and expanding industry to work in. Whether its marketing, design, writing and beyond many people are actively seeking employment within the industry.
In part, to the advancement in technology and social media platforms like TikTok and Instagram, there are more ways than ever for brands to stay in contact with customers. Within the marketing field, you should be able to use strategy and creativity to help brands stand out in an overcrowded marketplace and forge connections with their target customers.
To help you expand upon your knowledge of marketing, we have curated a selection of books to teach you the ins and outs of fashion marketing.
1) Fashion Marketing by Mike Easey
About: Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business.
Available for Purchase here:
2) Fashion Marketing Communications by Gaynor Lea-Greenwood
About: Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
Available for Purchase here:
3) The End of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins.
About: The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this.
Available for Purchase here:
4) The Fundamentals of Digital Fashion Marketing by Clare Harris
About: It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
Available for Purchase here:
5) Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth
About: Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
Available for Purchase here:
6) Mastering Fashion Marketing by David Shaw and Tim Jackson
About: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Available for Purchase here:
7) Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K. Bendoni
About: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research alongside her 25 years of fashion marketing experience to offer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.
Available for Purchase here:
8) Marketing Fashion: Portfolio Series by Harriet Posner
About: Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
Available for Purchase here:
9) Marketing Fashion: A Global Perspective by Patricia M. Rath, Penny Gill, and Richard Petrizzi
About: Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit.
Available for Purchase here:
10) The Business of Fashion: Designing, Manufacturing and Marketing by Leslie Davis Burns and Kathy
K. Mullet
About: Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career.
Available for Purchase here:
As the Future Marketers' Society, we have only suggested books that will teach you about the ins and outs of fashion marketing. We do, however, recommend that you read a few books on the other areas of the fashion industry. You will gain insight into what your friends and colleagues are doing in their respective fields.
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